An independent study of 150 salespeople at AT&T 6 to 12 months after practicing Reader-Centered Business WritingTM showed measurable selling effectiveness results!
AT&T found a fast way to transform their sales team’s writing. As a result, they
- gained more confidence communicating with senior managers in customer organizations
- improved their daily productivity by 15% or more
- moved a sale along more quickly
- received faster responses to their communications with customers, colleagues, and managers.
Today’s rapid-fire communication requires everyone to write well, but business leaders say that their people fall far short. The strategic link between clear writing and sales success has never been more critical. Poor writing can cost millions in lost opportunities and alienate prospects with one click—but the problem is solvable!
Join us to learn more about how easy it is for sales teams to improve results through Reader-Centered Business Writing.
Your hosts
Michael Yarter, Associate Director Learning Evaluation, Business Learning Services, AT&T
Diane Bailey-Boulet, Vice President, Better Communications
Mark Hochman, President, Hochman & Co. Strategy Consulting