What outcomes can you expect?
This accelerated workshop takes teams through our reader-centered writing process as they plan the strategy for a high-stakes document—together or as individuals. The process, also applicable to presentations and meetings, is the core of our Write to the Top training. You will learn how to
use the Focus Sheet™—a strategic tool for creating customer-focused communications
generate ideas freely and productively—as a team or individually
sequence your content strategically and persuasively
delegate communication assignments effectively to yield the outcomes you want
use our planning tools to coach others and to help develop their skills.
Develop and apply your strategic thinking skills
During the workshop, participants may create a customer-focused document as a team. You determine the application:
develop the strategy behind proposals, reports, or customer letters
plan a presentation or meeting
focus a strategic plan
communicate next year’s objectives
rethink your approach to a publication.
Who should attend?
Teams should participate for maximum benefit. Typical graduates include
To team leaders who choose to focus the workshop on a team document:
Your time and support are key to the success of this intensive workshop. The process of committing concepts to words may cause you to reassess previous assumptions and involve powerful, sometimes challenging, group work.
After the workshop, consider engaging us to finalize the document plan so you can delegate the actual writing.
Blended learning and tools support ongoing development
- Books: Write to the Top®: Writing for Corporate Success (Random House) and the Instant-Answer Guide to Business Writing, by Deborah Dumaine, founder of Better Communications®
- Better Communications’ workbook with additional exercises tailored to your needs
- Job aids: The Six Steps to Reader-Centered Writing® and the Focus Sheet™
- Reinforcement by E-mail™: 24 content-rich messages reviewing key tools and concepts (optional)
Earn CPE credits for this course.
Call us to learn more at 800.878.5440