Write to Win Sales®

Printable workshop descriptiondescribe the image

What outcomes can you expect?

Your new customer-focused documents will

  • show customers you understand them by targeting only their key needs (value selling approach)

  • capture attention—ahead of the competition

  • increase sales—speed up and direct your customers’ decision-making process

  • increase productivity—write sales documents 30% to 50% faster

  • manage your customers and build long-term relationships

  • help leaders motivate and manage sales teams—from field reps to internal partners

  • send “one voice to the customer.”

Write to Win Sales® focuses on the documents that drive your sales process

As you learn The Six Steps to Reader-Centered Writing®, you will complete documents from your to-do list. You determine the focus based on your sales and marketing priorities. Below are some examples.

  • prospecting letters

  • follow-up e-mail

  • cover e-mail

  • executive summaries

  • memos

  • sales/marketing literature

  • field communications

  • boilerplate documents

  • RFP responses

  • formal proposals

Who should attend?

  • sales people
  • marketing teams
  • sales managers and executives
  • customer-service representatives
  • sales support teams
  • writers of internal and customer sales materials
  • people who communicate to the field
  • proposal writers and editors
  • sales trainers
  • product managers

Blended learning and tools support ongoing development

Our standard program includes

  1. Individual coaching and Personal Learning Plan
  2. Books: Write to the Top: Writing for Corporate Success (Random House) and the Instant-Answer Guide to Business Writing by Deborah Dumaine, founder of Better Communications®
  3. Better Communications’ workbook with additional exercises tailored to your needs
  4. Laminated tip card: The Six Steps to Reader-Centered Writing and the Focus Sheet™
  5. Reinforcement by E-mail™: 24 content-rich messages reviewing key tools and concepts.

Earn CPE credits for this course.

Call us to learn more at 800.878.5440

writing training providers

CASE STUDIES AND RESULTS STORIES

  1. Accelerating Sales at a Fortune 100 Enterprise Software Vendor: A Success Story
    Download now!
  2. How a Global Telecom Company Built Written Communications AND Achieved Measurable Bottom-Line Results
    Download now!