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Write to Win Sales® Online Open Seminar


What outcomes can you expect?

Your new customer-focused documents will

  • show customers you understand them by targeting only their key needs (value selling approach)
  • capture attention—ahead of the competition
  • increase sales—speed up and direct your customers’ decision-making process
  • increase productivity—write sales documents 30% to 50% faster
  • manage your customers and build long-term relationships
  • help leaders motivate and manage sales teams—from field reps to internal partners
  • send “one voice to the customer.”


Write to Win Sales® focuses on the documents that drive your sales process

As you learn The Six Steps to Reader-Centered Writing®, you will complete documents from your to-do list. You determine the focus based on your sales and marketing priorities. Below are some examples.

  • prospecting letters
  • follow-up e-mail
  • cover e-mail
  • executive summaries
  • memos
  • sales/marketing literature
  • field communications
  • boilerplate documents
  • RFP responses
  • formal proposals


Blended learning and tools support ongoing development

Our standard program includes

  1. Individual coaching and Personal Learning Plan
  2. Books: Write to the Top: Writing for Corporate Success (Random House) and the Instant-Answer Guide to Business Writing by Deborah Dumaine, founder of Better Communications®
  3. Better Communications’ workbook with additional exercises tailored to your needs
  4. Laminated tip card: The Six Steps to Reader-Centered Writing and the Focus Sheet™
  5. Reinforcement by E-mail™: 24 content-rich messages reviewing key tools and concepts.


This workshop is delivered as three sessions via WebEx. Following the workshop, all learners will receive one e-mail coaching session. 

Day One
Part 1:
11 a.m. - 1:30 p.m. ET  Planning a strategic document:
The Six Steps to Reader-Centered Writing
Part 2:
1:30 p.m. - 3 p.m. ET  Independent work time for drafting and a meal break
Part 3:
3 p.m. - 5 p.m. ET Editing and measuring with document quality tools

After the workshop

You will receive one e-mail coaching session with your facilitator.



The workshop is $1,075 per learner. We offer corporate group discounts for additional learners. Call us to learn more at 800.878.5440.

Earn CPE credits for this course.