What outcomes can you expect?

Your new customer-focused documents will

• show customers you understand them by targeting only their key needs (value selling approach)
• capture attention—ahead of the competition
• increase sales—speed up and direct your customers’ decision-making process
• increase productivity—write sales documents 30% to 50% faster
• manage your customers and build long-term relationships
• help leaders motivate and manage sales teams—from field reps to internal partners
• send “one voice to the customer.”

Write to Win Sales® focuses on the documents that drive your sales process

As you learn The Six Steps to Reader-Centered Writing®, you will complete documents from your to-do list. You determine the focus based on your sales and marketing priorities. Below are some examples.

Blended learning and tools support ongoing development

Our standard program includes

1. Individual coaching and Personal Learning Plan
2. Books: Write to the Top: Writing for Corporate Success (Random House) and the Instant-Answer Guide to Business Writing by Deborah Dumaine, founder of Better Communications®
3. Better Communications’ workbook with additional exercises tailored to your needs
4. Laminated tip card: The Six Steps to Reader-Centered Writing and the Focus Sheet™
5. Reinforcement by E-mail™: 24 content-rich messages reviewing key tools and concepts.

This workshop is delivered as three sessions via WebEx. Following the workshop, all learners will receive one e-mail coaching session. 

After the workshop

You will receive one e-mail coaching session with your facilitator.

The workshop is $1,075 per learner. We offer corporate group discounts for additional learners. Call us to learn more at 800.878.5440.

Earn CPE credits for this course.