What outcomes can you expect?

Your new customer-focused documents will

• show customers you understand them by targeting only their key needs (value selling approach)

• capture attention—ahead of the competition

• increase sales—speed up and direct your customers’ decision-making process

• increase productivity—write sales documents 30% to 50% faster

• manage your customers and build long-term relationships

• help leaders motivate and manage sales teams—from field reps to internal partners

• send “one voice to the customer.”

Write to Win Sales® focuses on the documents that drive your sales process

As you learn The Six Steps to Reader-Centered Writing®, you will complete documents from your to-do list. You determine the focus based on your sales and marketing priorities. Below are some examples.

Who should attend?

• sales people
• marketing teams
• sales managers and executives
• customer-service representatives
• sales support teams
• writers of internal and customer sales materials
• people who communicate to the field
• proposal writers and editors
• sales trainers
• product managers

Blended learning and tools support ongoing development

Our standard program includes

1. Individual coaching and Personal Learning Plan
2. Books: Write to the Top: Writing for Corporate Success (Random House) and the Instant-Answer Guide to Business Writing by Deborah Dumaine, founder of Better Communications®
3. Better Communications’ workbook with additional exercises tailored to your needs
4. Laminated tip card: The Six Steps to Reader-Centered Writing and the Focus Sheet™
5. Reinforcement by E-mail™: 24 content-rich messages reviewing key tools and concepts.

Earn CPE credits for this course.

Call us to learn more at 800.878.5440