Writing for LeadersTM

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What outcomes can you expect?

WLAL-Ch1-CTA-homepage.jpgAs leaders, every day you face the white water of change and growing complexity. Reader-centered writing can be a lifeline back to clarity and productivity. Starting with a review of your organization’s strategy and leadership competencies, you will determine how effectively you are leading in writing. By applying an easy-to-learn and proven process, you will

  • communicate more strategically
  • handle sensitive issues appropriately
  • engage, empower, and motivate your people
  • write 30% to 50% faster
  • model compelling writing for your organization
  • create buy-in
  • build trust
  • enhance execution
  • manage more productively
  • gain respect.

Develop and improve your leadership skills in writing

Use writing as a strategic tool

  • Communicate to support company vision and goals
  • Lead culture change with powerful messages
  • Connect to a culturally diverse audience
  • Support the free flow of information across the organization

Write for action—accelerate change

  • Write messages that drive specific outcomes
  • Get your point across the first time
  • Position requests and conclusions strategically
  • Edit documents written for your signature

Address employee issues effectively

  • Deliver tough messages with tact
  • Write personably and non-judgmentally
  • Focus on actions, not attitudes
  • Show readers you understand their needs

Develop your people

  • Use written coaching to develop critical competencies
  • Deliver specific feedback that is both corrective and supportive
  • Help others achieve their career goals
  • Increase their ability to act

Coach others to write effectively

  • Delegate communication assignments efficiently
  • Provide clear and constructive feedback on writing
  • Model strong communication skills

Blended learning and tools support ongoing development

  1. Books: Write to the Top®: Writing for Corporate Success (Random House) and the Instant-Answer Guide to Business Writing by Deborah Dumaine, founder of Better Communications®
  2. Better Communications’ workbook, with additional exercises tailored to your needs
  3. Managers’ tips for reinforcing good writing
  4. Reinforcement by E-mail™: 24 content-rich messages reviewing key tools and concepts (optional)

One-on-one interviews ensure the content of this senior-level program meets your needs. Personal coaching afterwards guarantees new skills.

Earn CPE credits for this course.