What outcomes can you expect?

As leaders, every day you face the white water of change and growing complexity. Reader-centered writing can be a lifeline back to clarity and productivity. Starting with a review of your organization’s strategy and leadership competencies, you will determine how effectively you are leading in writing. By applying an easy-to-learn and proven process, you will

• communicate more strategically
• handle sensitive issues appropriately
• engage, empower, and motivate your people
• write 30% to 50% faster
• model compelling writing for your organization
• create buy-in
• build trust
• enhance execution
• manage more productively
• gain respect.

Develop and improve your leadership skills in writing

Use writing as a strategic tool

• Communicate to support company vision and goals
• Lead culture change with powerful messages
• Connect to a culturally diverse audience
• Support the free flow of information across the organization

Write for action—accelerate change

• Write messages that drive specific outcomes
• Get your point across the first time
• Position requests and conclusions strategically
• Edit documents written for your signature

Address employee issues effectively

• Deliver tough messages with tact
• Write personably and non-judgmentally
• Focus on actions, not attitudes
• Show readers you understand their needs

Develop your people

• Use written coaching to develop critical competencies
• Deliver specific feedback that is both corrective and supportive
• Help others achieve their career goals
• Increase their ability to act

Coach others to write effectively

• Delegate communication assignments efficiently
• Provide clear and constructive feedback on writing
• Model strong communication skills

Blended learning and tools support ongoing development

1. Books: Write to the Top®: Writing for Corporate Success (Random House) and the Instant-Answer Guide to Business Writing by Deborah Dumaine, founder of Better Communications®
2. Better Communications’ workbook, with additional exercises tailored to your needs
3. Managers’ tips for reinforcing good writing
4. Reinforcement by E-mail™: 24 content-rich messages reviewing key tools and concepts (optional)

One-on-one interviews ensure the content of this senior-level program meets your needs. Personal coaching afterwards guarantees new skills.

Earn CPE credits for this course.