Follow us

Writing for LeadersTM

Printable workshop descriptiondescribe the image

Objectives

What outcomes can you expect?

As leaders, every day you face the white water of change and growing complexity. Reader-centered writing can be a lifeline back to clarity and productivity. Starting with a review of your organization’s strategy and leadership competencies, you will determine how effectively you are leading in writing. By applying an easy-to-learn and proven process, you will

  • communicate more strategically
  • handle sensitive issues appropriately
  • engage, empower, and motivate your people
  • write 30% to 50% faster
  • model compelling writing for your organization
  • create buy-in
  • build trust
  • enhance execution
  • manage more productively
  • gain respect.

Content

Develop and improve your leadership skills in writing

Use writing as a strategic tool

  • Communicate to support company vision and goals
  • Lead culture change with powerful messages
  • Connect to a culturally diverse audience
  • Support the free flow of information across the organization

Write for action—accelerate change

  • Write messages that drive specific outcomes
  • Get your point across the first time
  • Position requests and conclusions strategically
  • Edit documents written for your signature

Address employee issues effectively

  • Deliver tough messages with tact
  • Write personably and non-judgmentally
  • Focus on actions, not attitudes
  • Show readers you understand their needs

Develop your people

  • Use written coaching to develop critical competencies
  • Deliver specific feedback that is both corrective and supportive
  • Help others achieve their career goals
  • Increase their ability to act

Coach others to write effectively

  • Delegate communication assignments efficiently
  • Provide clear and constructive feedback on writing
  • Model strong communication skills

Tools

Blended learning and tools support ongoing development

  1. Books: Write to the Top®: Writing for Corporate Success (Random House) and the Instant-Answer Guide to Business Writing by Deborah Dumaine, founder of Better Communications®
  2. Better Communications’ workbook, with additional exercises tailored to your needs
  3. Managers’ tips for reinforcing good writing
  4. Reinforcement by E-mail™: 24 content-rich messages reviewing key tools and concepts (optional)

Delivery

One-on-one interviews ensure the content of this senior-level program meets your needs. Personal coaching afterwards guarantees new skills.

Writing for Leaders

Earn CPE credits for this course.

find-out-more-information