Your writing reflects your brand: How does your company measure up?

Are your company's communication practices impressive or embarrassing? If you answer "NO" more times than "YES", we can help. Better Communications will improve the strategic link between clear writing and business success.

  1. Productivity: are you satisfied that your team maximizes their writing time?
  2. When you receive internal e-mails or memos, can you understand quickly what the sender wants you to do?
  3. Are you able to understand most of your company's documents without asking the writer for clarification? Is the writing you receive clear and straightforward?
  4. Are your company's documents persuasive? For example, are the ideas sequenced for impact?
  5. Do your people consider their audience when writing internal and external documents so that documents focus on readers' needs?
  6. Does your company handle e-mail efficiently? For example, are you able to get through your e-mail inbox in a reasonable time each day?
  7. Are your team's documents visually powerful to make readers reach for them ahead of others?
  8. Do your customers compliment your company on its written communications?
  9. Does your company have a team writing process in place to prevent work from being sidelined when writing projects come up?
  10. Are internal and external e-mails and documents free of grammar and usage problems?