applying the Write to the Top® process to strategy, content, and visual design
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What outcomes can you expect?
This advanced workshop helps presenters plan, write, and design materials to support stand-up or tabletop presentations. Learners practice our audience-centered writing process as they
- plan presentation strategy using the Presentations Focus SheetTM
- generate and assemble content productively before drafting
- create a team or solo presentation with a unified message and stand-alone handouts
- decide what information goes on slides or handouts
- use planning tools to delegate assignments and coach others effectively.
The workshop does not cover delivery skills, such as confidence or speaking techniques.
The focus: creating memorable presentations that drive action
Write attention-getting PowerPoint® presentations | - Use the "you" attitude
- Enhance visual design-use images and graphics for impact
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Influence your audience | - Target, motivate, or sell your audience
- Structure arguments logically
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Streamline your message | - Learn the 6x6 rule for slides
- Eliminate jargon and wordiness
- Apply visibility/readability standards to slides and handouts
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Write for results | - Position conclusions and recommendations strategically
- Create effective take-aways
- End with a call to action
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Who should attend?
Anyone who writes presentations for internal or external audiences.
What books, materials, and job aids do you receive?
- Instant-Answer Guide to Business Writing (iUniverse) by Deborah Dumaine, founder of Better Communications®
- Better Communications' binder and handouts
- Presentations Focus Sheet and Presenter's Map
- SPARK (Strategic Presentations Analysis and Rating Key)