Articles and insights

HOT NEW RESEARCH: Case Study: "How a Global Telecom Company Built Written Communications AND Achieved Measurable Bottom-Line Results"

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"Your Virtual Brand"
Our recently published article explains that taking charge of how you speak, write, and represent yourself increases your brand's impact. Read more...

"Reader-Centered Writing: The Latest Survival Skill"
This article explains how you can use writing as a competitive advantage in your company. Read more...

"Writing: A Ticket to Work...or a Ticket Out"
National survey: business leaders say writing is key to getting ahead. Read more...

Founder and President of Better Communications, Deborah Dumaine

Preview our flagship course: Complimentary Executive Overview

Creating globally competitive writing quickly, at low cost, with high returns
Today's rapid-fire communication requires everyone to be a great writer, but business leaders everywhere are saying that their employees can't write. The costs are mounting in lost opportunities, alienated customers, wasted time, and errors that multiply out of control with one click.

During this online overview, Better Communications® will demonstrate how to improve writing quickly with measurable bottom-line results across any global enterprise.

Wednesday, March 17th, 2010
2:00 p.m. to 3:00 p.m., EST

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5 Secrets for Great Sales Writing


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Founder Deborah Dumaine was interviewed recently by Selling Power Magazine. Watch this five minute video to gain great insights and receive practical advice on sales writing strategies!

 Watch other Selling Power videos!

 

The Results Are In: At AT&T Clear Writing Has Clear Payoffs

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Join learning and measurement experts to learn more about how easy it is for sales teams to improve results through Reader-Centered Business Writing.

Today's rapid-fire communication requires everyone to write well, but business leaders say that their people fall far short. The strategic link between clear writing and sales success has never been more critical. Poor writing can cost millions in lost opportunities and alienate prospects with one click-but the problem is solvable!

 

Acclaimed business writing courses - live or virtual

Based on the best-selling book Write to the Top®: Writing for Corporate Success, our live and virtual writing workshops set new standards for quality writing. Graduates immediately apply their updated skills to

  • combat inbox and e-mail overload
  • sell ideas and services effectively: corporate messages are more compelling
  • improve their images as clear and strategic communicators
  • express customer focus in every document.