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June 20: Writing for Leaders online overview

2:00 to 3:00 p.m. Eastern time

Find out more about leadership writing success strategies using Reader-Centered Writing!

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Leadership and engagement

Your writing should drive your company’s strategy and be a key tool for engaging and developing your people.

As leaders, you face the white water of change and growing complexity every day. Does your writing support your company’s vision and strategy? Does it help you lead culture change? Reader-Centered Writing can be a lifeline back to clarity and productivity.

Your writing must embody authentic leadership and management
You can build your leadership brand by learning clear writing techniques that will engage your people and inspire trust. To set direction and gain followership, your written words must be transparent and actionable—and authentic. It’s up to you to create a relationship through writing that communicates a positive outlook, while addressing genuine concerns.

Is your written feedback constructive and actionable?
As a leader, you must give feedback in writing often. This can be daunting, especially with a culturally diverse audience. There are simple strategies that you can learn to coach, influence, and inspire through your writing.

Three solutions focus on the specific challenges and pitfalls of leadership writing

  1. Writing for Leaders
  2. Writing Constructive Feedback
  3. Executive Coaching

Writing as a Leadership Tool

Clients report that more than 70 percent of decisions are made in writing.