All industries get results
We serve a wide array of Global 1000 corporations and top-tier professional services firms. To understand their business challenges, we collaborate with our clients and bring them best communications practices developed over three decades of solving problems across all industries.
Unifying the Tax Group (Financial Services)
Recent mergers left this company’s tax group disjointed, with multiple language standards from their respective acquisitions. The CFO wanted to create a common communication culture and designed a learning series for 400 managers that included Reader-Centered Business Writing™. The immediate, dramatic improvement in document quality inspired senior management to attend the training as well. Written communication effectiveness became a key criterion for career advancement and helped this department function as a cohesive unit.
Bridging the cultural divide (Financial Services/IT Project Leaders)
Global IT project leaders struggled to write clear project status reports explaining complex technical information to senior management. Miscommunications slowed software support and hurt the bottom line. Project leaders also faced the challenge of communicating clearly across cultures and time zones. Online, facilitator-led Reader-Centered Technical Writing™ with coaching helped the virtual team write reader-centered reports that were more strategic—clear actions, complete explanations, and less jargon.
“Get to the point!” (Energy/Management Team)
Frustrated with trying to decipher long, rambling e-mail messages on his smartphone, the CEO of this global power company instructed his team to make the problem go away. Writing for Leaders™ transformed internal communications into effective action drivers that could be read on the go.
Make your e-mail as clear as our menu (Fast-Food/All Employees)
Inboxes packed with ineffective e-mail messages threatened the high level of productivity for which this industry giant is known. Reader-Centered Business Writing graduates applied a new process—The Six Steps to Reader-Centered Writing®—to ensure their messages were clear and concise. Putting the bottom line on top saves their readers’ time and drives action every day.
2θs = arctan [-(σx-σy)/(2τxy)]… so what?! (Software/Sales and Application Engineers)
The sales process for this sophisticated mathematical modeling software company required succinctly sharing vast amounts of technical information. The sales cycle slowed if presentations weren’t persuasive or targeted at the audience. They needed to answer the question “so what?” every time. Creating Powerful Presentations™ gave the team new tools and techniques to create customer-focused presentations that shorten the sales to implementation cycle and hit the mark every time.
Making a global connection from the start (Telecom/Sales Team New Hires)
This telecom giant set out to pre-empt the “communication problem” by training 150 new hires in its small business sales group. The initiative was tied to the company’s strategic vision of global connectivity. The idea was to train the team upon hire, and then measure the “stickiness” of the training 6 to 12 months later. A survey showed that the Reader-Centered Writing process helped the sales team
- gain more confidence communicating with senior managers in customer organizations
- improve their daily productivity by 15% or more
- move a sale along more quickly
- receive faster responses to their communications with customers, colleagues, and managers.