Measurement & Methodology

Learning by doing
Learners practice our reader-centered writing process by applying it to their on-the-job documents during workshops. They learn through a lively, practical combination of

  • individual coaching
  • job-related writing practice
  • exercises and games
  • group problem solving
  • mini-lectures
  • discussions.

Tailored workshops
The instructor tailors each workshop to both the group's and each learner's needs based on

  • individual goals
  • common group documents
  • interviews with the workshop sponsor
  • a reader-focused process applicable to any document.

The Document Analysis and Rating Tool (DART)TM
(Not introduced in short workshops.)
To truly change, learners must internalize document-quality criteria. By using the DART to know and recall what success looks like, they learn to "own" this vision of quality documents.


One-on-one coaching
The quickest way to learn is through individualized instruction. Our most popular workshops include private coaching sessions with one of our coaches-consulting editors who critique hundreds of documents each year.

Individual learning plans
To create a personal learning plan with each learner, the instructor reviews

  1. on-the-job writing samples
  2. answers to our Editing Inventory
  3. diagnostic questionnaires.

Participants leave the workshop with

  • a personal assessment of strengths and weaknesses
  • a constructive critique of writing samples
  • recommended future exercises-always job-related-based on individually diagnosed needs
  • tools for recreating their success: the DART, the Six Steps, and the Focus SheetTM.

quote I tell seasoned sales people that there is only one course that they need to take: Write to the Top® . It's a course in thinking from the customer's point of view. quote

- David, Sales Manager, Fortune 500 telecom company