Virtual and in-person delivery available
» Click here for a printable PDF
Quality writing drives action and productivity
Reader-Centered Writing® helps set standards for top quality writing. This ensures clear, direct, and effective written communication. Learners will
- increase quality: our innovative assessment tools show that learners double the quality of their documents.
- increase speed: writers show a 30% to 50% gain in writing productivity--and readers estimate reading documents in half the time
The focus: clear, concise technical documents with a message
Learners use the Six Steps to plan, draft, and edit an on-the-job document. After the program, learners will be able to
write for mixed audiences
|
- choose content and the right amount of detail
- analyze and explain complex data
- use terms, abbreviations, and acronyms effectively
|
influence their readers
|
- adopt the "you" attitude
- organize and transition ideas effectively
- present convincing problem analyses
|
streamline their messages
|
- communicate findings and "so whats" concisely
- clarify technical jargon
- use powerful charts, graphs, and other visual aids
|
write for results
|
- edit for impact using checklists and quality tools
- write straightforward action steps and requests
- position conclusions and recommendations strategically
- proofread accurately and check for logic
|
Blended learning and tools support ongoing development
Our standard program includes
- Individual coaching and Personal Learning Plan
- The Document Analysis and Rating Tool (DART) to guide editing and measure quality
- Better Communications' workbook
- Books: Write to the Top®: Writing for Corporate Success (Random House) and The Instant-Answer Guide to Business Writing (iUniverse), by Deborah Dumaine, founder of Better Communications®
- Job aids: The Six Steps to Reader-Centered Writing and the Focus SheetTM
- Reinforcement by E-mailTM-- 24 content-rich messages reviewing key tools and concepts (optional)
- Document LifelineTM -- just-in-time coaching by e-mail (optional).