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Studies and articles

The following are by or about us:

CASE STUDIES AND RESULTS STORIES

  1. Accelerating Sales at a Fortune 100 Enterprise Software Vendor: A Success Story
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  2. How a Global Telecom Company Built Written Communications AND Achieved Measurable Bottom-Line Results
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PUBLISHED ARTICLES

"Your Virtual Brand"  by Deborah Dumaine (Leadership Excellence) Our recently published article explains that taking charge of how you speak, write, and represent yourself increases your brand's impact. Read more...

"Writing Matters: Measurable ROI from Quality Business Writing" by Deborah Dumaine (American Management Association)

"Leadership in Writing: Best Practices and Worst Mistakes" By Deborah Dumaine (TD Magazine)

"Master the Written Word" Pam Marinko reviews Deborah Dumaine's Write to the Top book (Pharmaceutical Representative)

Great data for making the case for clear writing at your company

2013-2014 Towers Watson Change and Communication ROI Study: “How the fundamentals evolve and the best adapt.”

This study provides hard data linking leadership communication effectiveness to talent retention, morale, and financial performance in global organizations.

"Organizations with effective change and communication are 3.5 times as likely to outperform their peers."

Corporate Executive Board’s Communications blog

This blog features research and insights that will change the way communication leaders address long-standing and emerging business challenges. It provides communicators of all types with actionable data that proves that superior communication skills lead to the best strategic impact and practices.