Internal Trainer Certification for Reader-Centered Business WritingTM workshops
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Why do globally competitive corporations train thousands in the Write to the Top® process?
Our unique writing process trains people to think and communicate strategically from readers' points of view. This reader-centered writing process confronts one of today's most fundamental challenges: the need to save time. Write to the Top documents cut both writing and reading time up to 50%.
How would your company benefit from reader-centered writing training?
Graduates immediately apply their updated writing skills to
- sell ideas and services effectively
- improve their images as clear and strategic communicators
- reduce in-box and e-mail overload
- express customer focus in every document.
Your internal trainers will learn to deliver the Reader-Centered Business Writing workshop
It consists of
- one group workshop day
- one day of individually scheduled, private coaching sessions
- one or more days of follow-up coaching sessions.
Please see our full workshop description, Reader-Centered Business Writing-a Write to the Top workshop.
Who can be a trainer?
We can develop any internal trainer who has the writing skills to help others in
- analyzing the audience
- organizing ideas for impact
- designing the most effective format
- planning content
- improving sentence structure
- editing for results
- structuring paragraphs
- using correct grammar.