Write to Win Sales® Series

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What outcomes can you expect?
As you learn our Six Steps to Reader-Centered Writing®, you will complete documents from your to-do list. Your new customer-focused documents will

• capture attention--ahead of the competition
• increase sales--speeding up and directing your customers' decision-making process
• increase productivity--you'll write sales documents 30% to 50% faster
• show your customers you understand their needs--with the "you" approach to writing
• manage your customers and build long-term relationships
• motivate and manage your team--from field reps to internal partners
• send "one voice to the customer" from your company.

Three workshops focus on documents that drive your sales process
You determine the focus based on your document priorities. Below are some examples.

Who should attend?

• sales people
• marketing teams
• sales managers and executives
• customer service representatives
• sales support teams
• people who communicate to the field
• proposal writers and editors
• sales trainers
• product managers
• writers of internal and customer sales materials

Blended learning: books and online tools

1. Write to the Top®: Writing for Corporate Success (Random House) by Deborah Dumaine, founder of Better Communications®
2. The Instant-Answer Guide to Business Writing (iUniverse), also by Deborah Dumaine
3. Better Communications' workbook with additional exercises tailored to your needs
4. Laminated job aid: The Six Steps to Reader-Centered Writing and the Focus Sheet^TM
5. Reinforcement by E-mail^TM: 24 content-rich reminders e-mailed to your inbox after your workshop