Writing for Leaders™

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A program tailored to individual needs
As leaders, every day you face the whitewater of change and growing complexity. Reader-centered writing can be a lifeline back to clarity and productivity. One-on-one interview ensure the content of this senior-level program meets your needs. Personal coaching afterwards guarantees new skills.

What outcomes can you expect?
Starting with a review of your organization's strategy and leadership competencies, you will determine how effectively you are leading through writing. By applying an easy-to-learn and proven process, you will

  • communicate more strategically
  • handle sensitive issues appropriately
  • engage, empower, and motivate your people
  • write 30% to 50% faster
  • model compelling writing for your organization
  • manage more productively.

Upgrade your leadership skills

Use writing as a strategic tool
  • Communicate ideas to support company vision and goals
  • Lead culture change with powerful messages
  • Connect to a culturally diverse audience
  • Support the free flow of information across the organization

Write for action--accelerate change
  • Write messages that drive specific outcomes
  • Get your point across the first time
  • Position requests and conclusions strategically
  • Edit documents written for your signature

Address employee issues effectively
  • Deliver sensitive messages with tact
  • Write personably and non-judgmentally
  • Focus on actions, not attitudes
  • Show your readers you understand their needs

Develop your people
  • Use written coaching to develop critical competencies
  • Deliver specific feedback that is both corrective and supportive
  • Help others achieve their career goals
  • Increase their ability to act

Coach others to write effectively
  • Delegate communication assignments efficiently
  • Provide clear and constructive feedback
  • Model strong communication skills

Blended learning: books and on-line tools

  1. Books: Write to the Top: Writing for Corporate Success (Random House) and Instant-Answer Guide to Business Writing (iUniverse) by Deborah Dumaine, Better Communications' founder; Performance Appraisal Phrase Book (Adams Media) by Corey Sandler and Janice Keefe
  2. Better Communications' workbook, with additional exercises tailored to your needs
  3. Managers' tips for reinforcing good writing
  4. Reinforcement by E-mailTM: 24 content-rich reminders e-mailed to your inbox after your workshop