Studies & Articles

The following are by or about us:

Case Studies & Results Stories

Accelerating Sales at a Fortune 100 Enterprise Software Vendor: A Success Story

Read how they overcame this business challenge, closed sales more quickly, and increased revenue.

How a Global Telecom Company Built Written Communications AND Achieved Measurable Bottom-Line Results

Learn how one company realized huge value by solving the communication problem.

Published Articles

What Do Leaders Need To Know About Writing?

Deborah Dumaine
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Leadership Excellence

As a leader, every day you face the constant white water of change and growing complexity. You need a lifeline back to clarity and productivity for you, your team, and everyone you must influence to achieve your agenda.

Your Virtual Brand

Deborah Dumaine
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Leadership Excellence

Deborah Dumaine’s article explains that taking charge of how you speak, write, and represent yourself increases your brand’s impact.

Reader-Centered Writing: The Latest Survival Skill

Deborah Dumaine
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CLO Magazine

Reader-centered writing is a corporate necessity—competitiveness depends on it. In their constant quest for efficiency in technology, supply chains or operations, most business leaders haven’t realized that the next frontier is right in their inbox. But chief learning officers at high-performing companies have already discovered that a common writing standard and consistent output are no longer “nice-to-dos.” They have become “must-do-nows.”

Writing Matters: Measurable ROI from Quality Business Writing

Deborah Dumaine
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American Management Association

With the surge in corporate oversight required due to the Sarbanes-Oxley Act and myriad scandals, a company’s documents—electronic, paper and even text messages—are more and more in the limelight. When a company’s business documents are on display, so is its culture. That is why every company should examine how it appears on paper.

Master the Written Word

Pam Marinko
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Pharmaceutical Representative

Pam Marinko reviews Deborah Dumaine’s Write to the Top book

Leadership in Writing: Best Practices and Worst Mistakes

Deborah Dumaine
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TD Magazine

Good leaders must connect the dots between vision, strategy, and results.