Studies & Articles
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Case Studies & Results Stories
Read how they overcame this business challenge, closed sales more quickly, and increased revenue.
How a Global Telecom Company Built Written Communications AND Achieved Measurable Bottom-Line Results
Learn how one company realized huge value by solving the communication problem.
As a leader, every day you face the constant white water of change and growing complexity. You need a lifeline back to clarity and productivity for you, your team, and everyone you must influence to achieve your agenda.
Deborah Dumaine’s article explains that taking charge of how you speak, write, and represent yourself increases your brand’s impact.
Reader-centered writing is a corporate necessity—competitiveness depends on it. In their constant quest for efficiency in technology, supply chains or operations, most business leaders haven’t realized that the next frontier is right in their inbox. But chief learning officers at high-performing companies have already discovered that a common writing standard and consistent output are no longer “nice-to-dos.” They have become “must-do-nows.”
With the surge in corporate oversight required due to the Sarbanes-Oxley Act and myriad scandals, a company’s documents—electronic, paper and even text messages—are more and more in the limelight. When a company’s business documents are on display, so is its culture. That is why every company should examine how it appears on paper.
Pam Marinko reviews Deborah Dumaine’s Write to the Top book
Good leaders must connect the dots between vision, strategy, and results.