Reader-Centered Business Writing™

Quality writing drives action and productivity

The Six Steps to Reader-Centered Writing® help set standards for quality writing. This ensures clear, direct, and effective written communication.

  • Increase quality: our innovative assessment tools show that learners double the quality of their documents.
  • Increase speed: writers show a 30% to 50% gain in writing productivity—and readers estimate reading documents in half the time.

Learning by doing

Learners use The Six Steps to Reader-Centered Writing to plan, draft, and edit an on-the-job document. During the group workshop, attendees learn to

analyze their audiences

  • influence their readers
  • strengthen relationships

write for results

  • position conclusions and action steps strategically
  • build understanding and drive decisions

design for visual impact

  • create documents their readers will read first

edit accurately using checklists

  • choose the right words and tone
  • build credibility and enhance professional image.

All who communicate in writing

We tailor the program to your learners’ specific writing needs, whether for e-mail messages or complex reports and proposals. This program is available as part of a graduated curriculum, a progressive series of workshops.

Blended learning and tools support ongoing development

Our standard program includes

  1. Individual coaching and Personal Learning Plan
  2. The Document Analysis and Rating Tool (DART)™ to guide editing and measure quality
  3. Better Communications®’ workbook
  4. Books: Write to the Top®: Writing for Corporate Success (Random House) and the Instant-Answer Guide to Business Writing, by Deborah Dumaine, founder of Better Communications
  5. Job aids: The Six Steps to Reader-Centered Writing and the Focus Sheet
  6. Reinforcement by E-mail™—24 content-rich messages reviewing key tools and concepts (optional)
  7. Document LifeLine™—just-in-time coaching by e-mail (optional).

Day One: 9 a.m. to 5 p.m. (Eastern time) group workshop

Day Two: 25-minute individual coaching session

The first day of the workshop runs from 9 a.m. until 5 p.m., with a continental breakfast at 8:30 a.m. During the workshop you will schedule a 25-minute individual coaching session with the group-day facilitator for the following day. (The coaching sessions may be done remotely to fit your needs.)

Pre-work assignment: A pre-work assignment will be e-mailed to you one week before the workshop.

This workshop is open to individual learners.

Earn CPE credits for this course.

Registration Information

$795 per person

This fee includes all workshop materials and refreshments.

Upcoming Dates

Lexington, MA

September 21-22, 2017

Online on WebEx

August 10, 2017

Dates are subject to change and may be cancelled at any time.

Register for in-person seminar Register for online seminar