Reader-Centered Business Writing™

Quality writing drives action and productivity

The Six Steps to Reader-Centered Writing® help set standards for quality writing. This ensures clear, direct, and effective written communication.

  • Increase quality: our innovative assessment tools show that learners double the quality of their documents.
  • Increase speed: writers show a 30% to 50% gain in writing productivity—and readers estimate reading documents in half the time.

Learning by doing

Learners use The Six Steps to Reader-Centered Writing to plan, draft, and edit an on-the-job document. During the group workshop, attendees learn to

analyze their audiences

  • influence their readers
  • strengthen relationships

write for results

  • position conclusions and action steps strategically
  • build understanding and drive decisions

design for visual impact

  • create documents their readers will read first

edit accurately using checklists

  • choose the right words and tone
  • build credibility and enhance professional image.

All who communicate in writing

We tailor the program to your learners’ specific writing needs, whether for e-mail messages or complex reports and proposals. This program is available as part of a graduated curriculum, a progressive series of workshops.

Blended learning and tools support ongoing development

Our standard program includes

  1. Individual coaching and Personal Learning Plan
  2. The Document Analysis and Rating Tool (DART)™ to guide editing and measure quality
  3. Better Communications®’ workbook
  4. Books: Write to the Top®: Writing for Corporate Success (Random House) and the Instant-Answer Guide to Business Writing, by Deborah Dumaine, founder of Better Communications
  5. Job aids: The Six Steps to Reader-Centered Writing and the Focus Sheet
  6. Reinforcement by E-mail™—24 content-rich messages reviewing key tools and concepts (optional)
  7. Document LifeLine™—just-in-time coaching by e-mail (optional).

Day One: 9 a.m. to 5 p.m. (Eastern time) group workshop

Day Two: 25-minute individual coaching session

The first day of the workshop runs from 9 a.m. until 5 p.m., with a continental breakfast at 8:30 a.m. During the workshop you will schedule a 25-minute individual coaching session with the group-day facilitator for the following day. (The coaching sessions may be done remotely to fit your needs.)

Pre-work assignment: A pre-work assignment will be e-mailed to you one week before the workshop.

This workshop is open to individual learners.

Earn CPE credits for this course.

Registration Information

$795 per person

This fee includes all workshop materials and refreshments.

Upcoming Dates

Lexington, MA

Online on WebEx

Dates are subject to change and may be cancelled at any time.

Register for in-person seminar Register for online seminar