Creating Powerful Presentations™

Found in these Solutions: Sales power Download: Printable Workshop Description

What business outcomes can you expect?

This advanced workshop helps leadership teams to plan, write, and design presentations that engage and inspire others to act. Our unique audience-centered writing process cuts through complexity to bring clarity to business decisions. Your team will gain new strategies and skills to

  • create credible, professional messages that persuade
  • gain buy-in quickly by answering “so what” early and often with bottom-line messages
  • structure arguments logically and persuasively using the Presenter’s Map tool and pyramid logic
  • speed up planning and editing by using an easy process for delegating and coaching presentation team writers effectively—reducing overall time up to 50%
  • measure and agree upon the quality of every presentation with our Strategic Presentations Analysis and Rating Key (SPARK)™ tool.

This program does not cover delivery skills, such as confidence or speaking techniques.

The focus: creating memorable presentations that drive action

Learners use The Five Steps to Writing Audience-Centered Presentations to plan, draft, and edit an on-the-job presentation. After the program, learners will be able to

influence with credibility and professionalism

  • analyze the audience to motivate and “sell” the key message using the Presentations Focus Sheet
  • target the needs of multiple and/or culturally diverse audiences

write attention-getting PowerPoint® presentations

  • use storyboarding to build a well-crafted presentation
  • enhance visual design—use images and graphics in new ways for impact
  • create effective handouts

streamline messages to reduce complexity

  • limit content to what audiences need for decisions
  • learn editing skills for slides
  • eliminate jargon and wordiness
  • improve parallelism and passive voice for influence
  • apply visibility/readability standards to slides and handouts

write for results

  • position the key message and persuaders strategically
  • use the “you” attitude
  • end with a call to action
  • use a rating tool to evaluate the quality of presentations.

Who should attend?

Anyone who writes or creates presentations for internal or external audiences.

Blended learning and tools support ongoing development

  1. The Instant-Answer Guide to Business Writing by Deborah Dumaine, founder of Better Communications®
  2. Better Communications’ workbook
  3. Presentations Focus Sheet™, Presenter’s Map, and storyboarding techniques
  4. The Strategic Presentations Analysis and Rating Key (SPARK)™

Workshop Expectations:

Learners will be able to

  • influence with credibility and professionalism
  • write attention-getting PowerPoint® presentations
  • streamline messages to reduce complexity
  • write for results

“We get faster decisions, reduce the number of meetings, and win more deals, because we now have a clear framework for building and reviewing PowerPoint presentations for clarity and logic—before they go to stakeholders, both internally and in the market.”

– Bryan Parsons, Risk Management, EY

To learn more about this workshop

Call us:
800.878.5440

or write to us:

More Workshops

Reader-Centered Business Writing™
Quality writing drives action and productivity
Read more
Write to Win Sales®
You determine the focus based on your sales and marketing priorities
Read more
Writing Constructive Feedback™
Writing feedback documents that get results
Read more
Writing for Leaders™
Develop and improve your leadership skills in writing
Read more
Creating Powerful Presentations™
Helps leadership teams to plan, write, and design presentations that engage and inspire others to act
Read more
Energize Your E-mail®
Creating e-mail that drives action
Read more
Reader-Centered Technical Writing™
Clear, concise technical documents with a message
Read more
Basically Writing™
Learners will receive a three-step process for creating short, reader-centered documents
Read more
Grammar You Meant to Learn®
Focus on your grammar and editing needs
Read more
Reader-Centered Audit Writing™
Creating business documents that drive action
Read more
Strategic Thinking on Paper®
Develop and apply your strategic thinking skills
Read more
Procedure Writing™
Focus on procedure writing needs
Read more
Persuasive Writing
Crafting winning solutions based on sound logic
Read more
Train-the-Trainer
Do you want your trainers to deliver our courses in-house?
Read more
Executive Coaching
Manage more productively and model strong communication through executive coaching
Read more
Open Seminar: Reader-Centered Business Writing™
Plan, draft, and edit an on-the-job document. See available dates.
Read more
Do you write like a leader?
Companies spend huge sums to develop leaders, but neglect their writing. Register for our free webinar and learn the latest strategies to distinguish your leadership brand.
Read more